SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase organic traffic to a website by improving its relevance, authority, and user experience. There are two main categories of SEO: on-page optimization and off-page optimization. On-page optimization involves making changes to the website's content and structure to make it more search engine-friendly. This includes optimizing titles and meta descriptions, improving the website's navigation and internal linking structure, and ensuring that the content is high-quality and relevant to the target audience. Off-page optimization involves building high-quality backlinks from other websites to improve the website's authority and relevance. This includes strategies such as guest blogging, social media promotion, and influencer outreach. SEO is important for businesses of all sizes because it helps them get found online by potential customers who are actively searching for their products or services. By improving their search engine ranking, businesses can increase their website traffic, leads, and sales. However, SEO is an ongoing process that requires consistent effort and monitoring to stay ahead of competitors and changes in search engine algorithms.